ROAS

Return on Ad Spend (ROAS)

The ROAS Formula: How To Keep Your Facebook Advertising Cost Down (4 Super Important Metrics That Tend To Slip Everyone’s Attention)

Every online store needs to keep an eye on their Facebook advertising costs. That is they want to be sustainable, profitable, and bring a good ROAS back to the business. In theory, it’s all super simple. The total amount of profit generated by those Facebook ads needs...