Shopify SEO vs Local SEO: Understanding the Key Differences

May 9, 2024

When managing both an online Shopify store and a physical storefront, it’s crucial to understand how SEO strategies differ for each. For Shopify SEO, your focus is on product-related keywords that attract online shoppers. Conversely, local SEO is all about capturing the attention of nearby customers searching for services or products in your area. 

Keyword Research: The Foundation of SEO Success 

First up, keyword research. For your Shopify store, you want to target specific product keywords. Think about what your potential customers are typing into Google when they want to find a product you sell. For instance, “red checkered long dress” is more precise and buyer-intent focused than “fashion boutique online.” 

For your brick-and-mortar store, the strategy shifts to local keywords. Phrases like “coffee shop near me” or “home decor store in Knoxville, Tennessee” are your best friends here. These keywords help you appear in local searches and on Google Maps, drawing in nearby customers. 

Content: Where to Put Those Keywords 

Once you’ve nailed down your keywords, it’s time to sprinkle them strategically across your content. For your local store, your Google My Business listing is paramount. Ensure your business description, images, and updates are keyword-rich. This listing is your powerhouse for local SEO. 

On the other hand, your Shopify store’s keywords should be integrated into your product pages, collection pages, meta descriptions, and page titles. These elements are critical for boosting your site’s visibility in search results. 

Linking to other reputable businesses can significantly boost your SEO. For local SEO, this means connecting with local businesses that complement, but don’t compete with, your store. For example, if you run a home decor store in Knoxville, you might link to a local furniture store. 

For your Shopify store, aim to link to high-traffic, relevant websites, regardless of their location. The more authority the linked site has, the better it is for your SEO. 

Managing Your Google My Business Page 

For local SEO, your Google My Business (GMB) page is your bread and butter. Regularly update your business description, add high-quality images, and ensure all information is accurate. Engaging with customer reviews is also crucial. Responding to reviews not only improves your ranking but also builds trust with potential customers. 

Tools to Simplify Your SEO Efforts 

Feeling overwhelmed by the thought of managing all these aspects? Tools like Semrush offer robust solutions for both local and Shopify SEO. From keyword research and content management to review tracking and directory listings, Semrush can streamline your SEO tasks, making the process more manageable and effective. 

Balancing Local and Shopify SEO 

It’s essential to understand that you don’t have to choose between local and Shopify SEO. Both can coexist and complement each other, driving traffic to your online and physical stores. Local SEO can offer quicker wins with less competition, while Shopify SEO provides the potential for unlimited reach and growth. 

Your Dual SEO Strategy 

Whether you have a local brick-and-mortar store, an online Shopify store, or both, SEO is vital for attracting and retaining customers. By focusing on keyword research, content placement, and strategic linking, you can enhance your visibility and drive more traffic. Remember, tools like Semrush can help you manage and optimize your efforts efficiently. 

Do you have both a physical and an online store? Are you thinking about expanding your business to include both? Share your experiences and questions in the comments below. Let’s help each other succeed! 

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.


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