Step by Step Process to Sell Digital Products Online Successfully

Apr 4, 2024

Ever dreamt of making $5,000 a day selling digital products? Well, buckle up! With nearly a million dollars in sales under our belt, we’re here to share our foolproof strategy in five simple steps. Whether you’re just starting out or looking to scale your current business, these steps will help you hit those impressive sales numbers.

Step 1: Find Your Market Fit

First things first, you need to find a market fit for your digital products. It’s like searching for a physical product but in the digital world. You’ve got to understand what people are willing to pay for. How do you do that? Simple. Use a tool like Semrush. It helps you discover what people are searching for online. Whether it’s calculators, recipes, or templates, Semrush shows you what’s hot. Find a product people are eager to buy, and you’re halfway to success.

Step 2: Set Up a Simple Store

Now that you know what to sell, it’s time to set up your store. You’ve got two main options here: Shopify or ClickFunnels.

Shopify: Perfect if you plan to sell multiple products within a similar niche (e.g., a range of calculators or a collection of recipe books). It’s user-friendly and versatile.

ClickFunnels: Ideal for selling a single product with a few upsells. It’s great for focusing all your marketing efforts on one primary item.

Choose the platform that best suits your needs. If you’re unsure, drop a comment below, an`d we’ll help you decide.

Step 3: Market Your Product

Creating a digital product isn’t enough; you need to let people know it exists. Start by setting up a Facebook and Instagram page dedicated to your product. Post regularly about how your product solves problems. Use simple videos and screenshots to showcase its benefits.

Organic marketing might seem slow, but it’s highly effective. Short-form videos are particularly powerful. Platforms like TikTok, Pinterest, and YouTube are also great for gaining visibility. Make sure your content is engaging and uses the right hashtags to reach your audience.

Don’t forget, having a social media presence provides social proof, making potential customers more comfortable buying from you.

Step 4: Increase Average Order Value and Conversion Rate

Here’s where things get exciting. To maximize your revenue, you need to increase your average order value and conversion rate.

Average Order Value (AOV): Encourage customers to buy more than one product. Identify your most popular product and create complementary items. For example, if your best-seller is a digital recipe book, consider offering a video tutorial or a hardcover version as an upsell.

Conversion Rate: This is the percentage of visitors who make a purchase. If your conversion rate is below 2%, you need to tweak your approach. Sometimes, a simple change like updating your product’s headline can make a big difference. Tools like ChatGPT can help you craft more compelling headlines and descriptions.

Step 5: Scale with Ads

Now it’s time to set your business on fire with ads. Meta ads (Facebook and Instagram) are particularly effective for scaling your digital product sales. Start by taking the most popular content from your organic posts and turning it into ads.

When setting up your ads, optimize for conversions, not just clicks. This ensures your ads target potential buyers. If you’re new to meta ads, don’t worry. There are plenty of tutorials out there to guide you step by step.

There you have it—five simple steps to making $5,000 a day selling digital products. By finding the right market fit, setting up a straightforward store, effectively marketing your product, increasing your average order value and conversion rate, and scaling with ads, you can create a thriving online business.

Got questions or need more tips? Drop a comment below—we’d love to hear from you and help you on your journey to success. Let’s go!

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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