Product Marketing 2024: Why it’s Crucial for Online Success

Apr 18, 2024

Marketing your product online is crucial for success. Why? Because just opening an online store doesn’t mean visitors will magically start flooding in. Think of it this way: when you first open your store, it’s like having a shop in a hidden alley that no one knows about. You need to shout from the rooftops to get people to find you.

Why Start Marketing Immediately?

Many business owners think they should wait until everything is perfect before they start marketing. Big mistake! You need to start marketing right away, even if your website or products aren’t fully polished. It can take 30 to 90 days to gain real traction, so the sooner you start, the better.

Interruption Marketing vs. Search Marketing

When it comes to marketing your store online, you’ve got two big strategies to consider: interruption marketing and search marketing.

Interruption Marketing

Interruption marketing is like those radio ads you hear in between your favorite songs. On social media, this means your ads or posts pop up while people are scrolling through their feeds on Facebook, Instagram, TikTok, or Pinterest. You’re catching them off guard, which can be really effective if done right.

Search Marketing

Search marketing is like the modern-day equivalent of the Yellow Pages. When people need something specific, they search for it on Google. If your product fits their needs, they’re likely to buy. These customers are actively looking for solutions, making them hot leads.

Free Marketing vs. Paid Marketing

Both interruption and search marketing have free and paid options. Here’s how to get started:

Start with Free Marketing

Why free first? If you jump straight into paid ads, you might waste a lot of money because the algorithms don’t yet know who your ideal customers are. So, let’s start with some free methods:

Social Media: Open accounts on various platforms and start posting short-form videos. Don’t worry about using the same video on different platforms. People don’t mind and it reinforces your message.

Search Optimization: Optimize your website’s product descriptions and titles with relevant keywords. Tools like Semrush can help you find these keywords. Spend a couple of hours tweaking your site, and you’ll start seeing better search results.

Move to Paid Marketing

Once your free marketing efforts have simmered for about 30 days, you’re ready to dive into paid ads. Here’s how to do it right:

– Set a Proper Budget: Start with at least $100 a day. Anything less might not give you the results you want.

– Leverage Popular Content: Use the feedback from your free posts to see which content is the most popular. Turn these into ads and invest in getting them in front of the right people.

Practical Steps to Get Started

1. Open Facebook Ads Manager: This is your main hub for creating and managing ads.

2. Create a Campaign: Click ‘Create’ and choose your objective. If you’re selling products, ‘Conversions’ is a good choice

3. Choose Ad Placement: In the placement section, select Instagram and Facebook. This maximizes your reach

4. Create Short-Form Videos: Short videos work best. If you don’t have video content, use Canva to create a video from an image. Simple and effective.

5. Monitor Your Metrics: Know your break-even ROAS (Return on Ad Spend). Use a calculator to ensure you’re spending smartly and staying profitable.

Marketing your online store is essential for attracting visitors and making sales. Start with free methods to build a foundation, then boost your efforts with paid ads. Remember, the key is to start right away and be consistent. Got questions or need more tips? Drop a comment below. Let’s make some money together!

With these tips and strategies, you’re set to master online product marketing in 2024. Let us know how it goes!

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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