Hey Shopify store owners! Are you tired of paying for ads and ready to explore the power of Pinterest marketing? You’re in the right place. In this blog, we’ll dive into expert strategies for using Pinterest to market and sell your products effectively. And who better to guide us than Heather Farris, a Pinterest Business pro, YouTuber, and business owner who has helped countless entrepreneurs succeed on the platform? Let’s get started!
Meet Heather Farris
Heather Farris got started with Pinterest by using it daily in her personal life. Back in 2016, when she was tired of her accounting job making $12 an hour, she searched on Pinterest for ways to work from home. That’s when she discovered a whole new side of Pinterest. She spent nearly a year researching, reading eBooks, and taking courses until she decided to start a blog. That journey led her to work with eCommerce brands since 2019.
Why Pinterest is Different
Pinterest is unique because it’s a search platform that drives traffic to your website. People use Pinterest to find and click on pins that lead them to online stores. Unlike other platforms like Instagram or TikTok, Pinterest aims to take users offline to your site. Plus, content on Pinterest has a longer lifespan.
Getting Started with Pinterest
The first step is understanding your audience. If you have a Shopify store, you’ve likely done some of this homework. Here’s a method to get you started:
1. Popular Products: List the most popular products in your store.
2. Common Questions: Note the most commonly asked questions about your products.
3. Content: List the free content you’ve created on your website or social media.
4. Collections: Write down your product collections.
Use these lists to brainstorm keywords. Think about what customers might type into Google to find your products. Then, go to Pinterest and start searching those keywords to inform your Pinterest business board strategy.
Creating Your Pinterest Board Strategy
Your entire Pinterest strategy should be centered around your keyword plan. Create boards from your collections and some more generic ones like “resort wear” or “summer vacation outfits.” This mix helps attract both specific searches and broader, idea-based searches.
Measuring Success on Pinterest
Give it a solid 3 months of consistent pinning before making major changes. Use your keyword plan consistently. Check your Google Analytics and Shopify Analytics for store traffic. Pinterest metrics like impressions, saves, and engagements are helpful, but focus on long-term content parking. Pinterest allows you to connect with your audience in the background while you manage other business tasks.
Repurposing Content for Pinterest
Silvia: Can we repurpose content from Instagram for Pinterest?
Heather: Yes, but with purpose. Instagram and TikTok are for entertainment, while Pinterest is for doing, buying, and trying. Create content that shows how to use your product and link to your blog post for more details. Think about how your Instagram content can be reframed to provide value on Pinterest.
Common Mistakes to Avoid
Keywords. Many Shopify store owners use artsy descriptions that don’t rank well. Use descriptive keywords that people actually search for. Think about how someone would search for your product online. Instead of “midnight haze,” use “pink polka dot resort wear dress.”
Now it’s your turn, Shopify store owners! Implement these Pinterest Business strategies and watch your Shopify traffic and sales grow. Let’s dive into Pinterest marketing and take your Shopify store sales to the next level!
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