The Ultimate Guide to Pinterest Marketing Strategies in 2024

Mar 7, 2024

If you know how to use it, Pinterest can be an extremely powerful tool to grow your online store. In this guide, we’ll cover what it takes to be successful on Pinterest, how to use the platform to your advantage to start getting immediate results, and the mistakes you want to avoid to ensure your efforts aren’t wasted.

Why Pinterest is Perfect for eCommerce

First off, you need to understand that Pinterest is not a social media network. You’re not socializing with anyone, making it perfect for eCommerce stores and introverts alike since you never have to show your face unless you want to. Pinterest boasts almost 500 million active monthly users, most of whom are from the U.S. and ready to transact. Originally set up as a planning search platform, Pinterest’s visual nature aligns beautifully with eCommerce.

How to Leverage Pinterest for eCommerce

1. Understand What Your Customers are Searching For

Your first task is to understand what your ideal customers are searching for. There are two super easy ways to do this:

Pinterest Trends: Use this free tool to see what people are searching for related to your products. For example, if you sell rugs, you might find that people are searching for outdoor rugs, colorful rugs, or bathroom rugs. This insight helps you tailor your content to match these searches.

Pinterest Ads Manager: Pretend to create a Pinterest paid ads campaign. This will show you what interests and keywords your ideal customers are searching for, along with their search volumes. For example, typing in “rugs” might reveal searches like “rugs in the living room,” “rugs in the bedroom,” or “rugs on sale.”

2. Optimize Your Product Descriptions

When you set up your Pinterest business account, you can transfer your online store’s products to Pinterest as pins. This is super simple and means that your product listings are directly reflected on Pinterest. Think of pins as your products and boards as collections. Boards are like collections in your store and are evaluated as more relevant by both Pinterest and Google, giving you an SEO boost.

4. Create Relevant Boards

Boards in Pinterest are akin to collections in your online store. They group related products, making it easier for users to find what they’re looking for and increasing the relevance of your pins. For example, if you have 10 different rugs, create a board called “Living Room Rugs” or “Bohemian Rugs” to attract users searching for those terms.

5. Leverage Short-Form Videos

For those looking to go the extra mile, create short-form videos. A simple 5-7 second video of your product can be posted across multiple platforms, including Facebook, Instagram, TikTok, YouTube, and Pinterest. On Pinterest, these videos will live forever, providing long-term value.

Common Mistakes to Avoid

1. Incorrect Image Formats

Pinterest is a visual platform, just like online shopping is a visual experience. Ensure your images are in the correct format. Use tools like Canva to create Pinterest-friendly images. This can include multiple angles of a product or a single product featured in various settings.

2. Mislabeling Products

Avoid vague product names. Be specific in your descriptions to match what users are searching for. This will help your products appear in relevant searches and increase your chances of making a sale.

Pinterest offers immense potential for eCommerce success if used correctly. By understanding what your customers are searching for, optimizing your product descriptions, utilizing Pinterest’s features, creating relevant boards, and leveraging short-form videos, you can boost your store’s visibility and sales.

Have questions or want to share your success story? Drop a comment below! If you found this guide helpful, give it a quick thumbs up and stay tuned for more tips on mastering Pinterest for eCommerce.

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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