Google My Business Optimization Checklist: 5 Steps to Success

Jun 13, 2024

Hello, small business owners! So, you’ve recently opened your Google My Business profile, but the sales aren’t rushing through, and the phone isn’t ringing off the hook? Well, chances are you haven’t optimized your Google My Business profile properly. In other words, you haven’t done the search engine optimization, or local SEO. In this blog post, I’m going to give you five easy steps to help you get more visitors, traffic, and customers. Let’s get started! 

Step 1: Keyword Research 

The first and most important step is keyword research. Many small business owners make the mistake of typing random words into their profile without doing proper keyword research. This is a big mistake because there are 5 billion searches every day on Google. To make sure people find you, you need to use the right keywords. 

How to Do Keyword Research 

Keyword research is about finding keywords with high search volume and low difficulty. Tools like ChatGPT and Semrush are great for this. For instance, if you’re selling candles, type “candles” into Semrush’s Keyword Magic Tool. You might find “birthday candles” with 22,000 searches per month and low difficulty, which is a good keyword to use. 

Step 2: Profile Optimization 

Now that you know your keywords, where do you put them? Profile optimization is about placing the right keywords and information into your profile as it appears on Google Search. 

Editing Your Profile 

Make sure to fill out all sections of your Google My Business profile: 

Description and Business Category: Ensure these are filled with relevant keywords. 

Photos: Include photos of your products and store. 

Services: Detail the services you offer. 

Q&A Section: Add frequently asked questions with answers. 

Updates: Regularly post updates about your business. 

Using tools like Semrush can help you see how your profile ranks in different geographic areas and compare it to competitors. 

Step 3: Profile Distribution 

Profile distribution is about getting your profile on multiple platforms, not just Google My Business. Ensure your Name, Address, and Phone Number (NAP) are consistent across all listings. 

Where to Distribute 

Submit your business profile to other search engines and directories like: 

– Bing 

– Apple Maps 

– Facebook 

– Foursquare 

– Hotfrog 

Tools like Semrush can automate this process for you, ensuring your business details are distributed widely and consistently. 

Step 4: Get More Reviews 

Getting more reviews is crucial. Reviews not only build trust but also improve your local SEO. 

Tips for Getting Reviews

Automate the Process: Send follow-up emails or messages asking for reviews. 

Ask the Right Questions: Encourage customers to mention specific keywords in their reviews, like the product or service they enjoyed. 

Highlight Reviews: Respond to reviews and highlight keywords relevant to your business. 

The more reviews you have, especially those with relevant keywords, the better your profile will perform in search results. 

To give your profile an extra boost, link it to a highly relevant webpage on your website. This should ideally be your homepage or a landing page optimized with the same keywords. 

Linking Tips

Use a Relevant Page: Link to a page that provides a seamless and relevant user experience. 

Align Keywords: Ensure the page title and meta description align with your Google My Business profile keywords. 

By linking to a well-optimized page on your website, you can significantly enhance your profile’s performance. 

Optimizing your Google My Business profile can make a huge difference in attracting more visitors, traffic, and customers. By doing thorough keyword research, optimizing your profile, distributing it widely, getting more reviews, and linking to your website, you can see a substantial boost in your local SEO performance. 

Let me know in the comments below if these tips helped you. What did you learn? What was your biggest takeaway? What other questions do you have? I read through all the comments, and I’ll see you in the next blog post.  

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.


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