Run Successful Instagram Ads in 2024: Easy Steps for Beginners

Mar 28, 2024

Running Instagram ads for your business is easier than you think, and the best part? You don’t need any followers to start making money. Let’s dive into how you can set up effective Instagram ads in 2024 using Facebook Ads Manager. Whether you’re a complete newbie or looking to up your game, these tips will set you on the right path.

Understanding Instagram Ads

First off, let’s get clear on the types of Instagram ads. You’ve got posts (images or series of images), reels (short-form videos with trending sounds), and stories (those little circles that last 24 hours and show up only for your followers). You can run ads on all these formats, and they each have their unique perks.

Setting Up with Facebook Ads Manager

To run Instagram ads, you’ll need to use Facebook Ads Manager (yep, it’s part of the meta suite). If you’re going to go through the effort of setting up a campaign, why not post them on Facebook too? It’s just one extra click and can widen your reach.

Step-by-Step Guide

1. Open Facebook Ads Manager: This is your control center for creating and managing ads.

2. Create a Campaign: Click on ‘Create’ and select your campaign objective. If you’re selling products, go for ‘Conversions.’

3. Choose Ad Placement: In the placement section, select Instagram. You can also choose Facebook if you want.

4. Create Your Ad: Short-form videos are currently king on Instagram. They work well in feeds, reels, and stories, giving you more bang for your buck.

Why Short-Form Videos Rule

Short-form videos are incredibly versatile. They fit perfectly in Instagram feeds, reels, and stories. This flexibility gives the Instagram algorithm more opportunities to show your ad, which can lower your costs and increase your chances of making a sale. More space = more potential buyers at a lower cost.

Pro Tip: Create a Video from an Image

No video? No problem! Here’s a quick hack: create an image, upload it to Canva, and download it as a video. Voila! You’ve got a video ad ready to go, even if it’s just a still image displayed for a few seconds.

Budgeting Your Ads

To get the best results, you need to invest a bit. I’m not talking thousands of dollars a day, but you should aim to spend at least $100 daily. Anything less, and you might struggle to see significant results. Remember, faith over fear—trust in your investment.

Know Your Numbers

Always keep an eye on your metrics. What’s your break-even ROAS (Return on Ad Spend)? How much can you afford to spend to stay profitable? If numbers aren’t your thing, don’t worry. We’ve got a handy calculator for you. Just plug in your details, and it’ll do the math, ensuring you never overspend and always stay profitable.

And there you have it! Running Instagram ads in 2024 is all about leveraging the power of short-form videos, using the flexibility of Instagram’s formats, and managing your budget smartly. Got questions? Drop a comment below. Let’s make some money together!

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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