How to Improve Facebook Ads ROI: The Latest Strategies for 2024

Apr 11, 2024

So, let’s talk Facebook Ads. What’s new? What can you expect in 2024 to get that sweet return on investment? Well, we’ve been on a rollercoaster ride with Facebook Ads over the past few years. Remember when they worked like magic, then tanked in 2021 and 2022? Yeah, it was rough. But guess what? Things have turned around! With the latest algorithm updates over the last few months, Facebook Ads are back and better than ever. Let’s dive into what’s working and how you can improve Facebook Ads ROI in 2024.


Give the Algorithm Space

First up, let’s talk about giving the algorithm some breathing room. When you’re optimizing for purchases, wide-open ad sets are your best friends. That’s right, no interest, no targeting, nothing. Just let the algorithm do its thing. We’ve found that campaigns with open ad sets are seeing unbelievable returns on investment. So, in 2024, keep it open and let Facebook’s algorithm work its magic.

The Comeback of Lookalike Audiences

Remember lookalike audiences? They’ve been around for a while, but they kinda lost their shine over the past couple of years due to Facebook’s privacy issues and algorithm updates. Well, they’re back in business! If you have a list of customers who’ve bought from you, dust it off and create lookalike audiences based on those purchasers. Trust me, it’s going to make you some serious cash.

Optimize for What You Want

Here’s a biggie: optimize your campaigns for what you actually want. So many business owners fall into the trap of running huge brand awareness campaigns because some agency said it’s the way to go. Spoiler alert: it’s not. Sure, throw a few bucks at awareness if you must, but the bulk of your budget should be aimed at conversions. If you’re selling products, you want sales. Focus on that, and you’ll see much better results.

Budget Smart, Spend Wisely

Now, let’s talk money. To get amazing results, you need a substantial budget. I’m not saying you need to drop thousands a day, but you should be spending at least $100 daily. Anything less, and you’re just not going to see the returns you’re hoping for. It’s about having faith in your investment. As Russell Brunson, one of the biggest names in online marketing, says, “Faith over fear.” Trust your budget, set it as high as you can comfortably manage, and watch the results roll in.

Know Your Numbers

Lastly, be crystal clear on your numbers. What’s your break-even ROAS (Return on Ad Spend)? How much can you actually afford to spend on ads to stay profitable? If numbers make your head spin, don’t worry. We’ve got a handy calculator you can download. Plug in your details, and it’ll do the math for you, ensuring you never overspend and always stay in the green.

So, there you have it! Facebook Ads in 2024 are shaping up to be a goldmine if you know what you’re doing. Keep your ad sets open, leverage lookalike audiences, focus on conversions, set a smart budget, and always know your numbers. Got questions or need more tips? Drop a comment below. Let’s make some money together!

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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