ClickFunnels vs Shopify in 2023: Which is Best for Your Business?

Sep 7, 2023

ClickFunnels Shopify

Choosing the right platform for your online business can be the key to unlocking its full potential. With the plethora of options available, it can be daunting to decide which platform best suits your needs. The best comparison in the market are ClickFunnels vs Shopify.

But how do you know which one is the best fit for your business? In this blog post, we’ll dive deep into the core differences, key features, pricing, pros and cons, and ideal use cases for both platforms in our comparison, as well as real-life success stories that showcase the power of each platform.

Key Takeaways of ClickFunnels & Shopify

– Comparing ClickFunnels and Shopify in 2023, both platforms offer different features with ClickFunnels being an advanced sales funnel platform and Shopify- the useful ecommerce business platform offering a comprehensive eCommerce solution.

– ClickFunnels provides pre-built sales funnel templates, landing page builder, email marketing integration. While the later one offers online store building capabilities with an inventory management system & app integrations.


– Different pricing plans are available to accommodate various budget needs. Businesses should choose the best platform based on their individual requirements & objectives for optimised results.

Core Differences Explained to Help Scale your Ecommerce Business

When discussing e-commerce platforms like ClickFunnels and Shopify, the focus lies on sales strategies, sales pages, and the integration of these platforms. ClickFunnels puts emphasis on sales funnels to capture leads and convert them into customers within a targeted timeframe. Meanwhile, the Shopify integration focuses on analyzing broader sales data to understand customer behavior more comprehensively.

ClickFunnels and Shopify are both powerful platforms that cater to online businesses, but they serve different purposes and have distinct features.

ClickFunnels is a tool designed for those who require an efficient system to establish their marketing funnel, in addition to their store. While other one offers a more simplified approach for new users and focuses on selling a wide range of products,

ClickFunnels is one of the
best SEO tools for small businesses which is well-known for creating high-converting sales pages and funnels, while Shopify provides a comprehensive eCommerce platform with a strong focus on SEO, making it an ideal choice for businesses aiming to increase their online visibility and draw more visitors to their website.

On the other hand, Shopify is an e-commerce platform that enables business owners to make a store online without the need for coding. Both platforms have their unique benefits and drawbacks. Before deciding on a platform, you need to consider the specific needs and objectives of your business.



Other Comparisions



Focus on Sales Funnel vs Online Store


sales funnel vs online stores

ClickFunnels is specifically designed for constructing sales funnels, whereas Shopify is an all-in-one eCommerce platform for constructing online stores. This means that ClickFunnels excels in creating a full product launch funnel template, funnels and other types of sales funnels, while the later one offers a more comprehensive a store builder with an inventory management system and app integrations.

To take advantage of both platforms’ strengths, you could integrate Shopify products with ClickFunnels, which is commonly referred to as ClickFunnels Shopify integration.

Connecting sales data between these two platforms and creating a full product or service name in Shopify allows you to build high-converting sales funnels in ClickFunnels, while also managing your online store and inventory in Shopify. This combination allows you to maximise the benefits of both platforms and boost your own growth and online business performance.


Marketing Tools and Customization Options

Both platforms offer marketing tools and customization options to help businesses grow and succeed. ClickFunnels is known for its ability to create high-converting sales funnels and integrates with popular payment gateways like Stripe, PayPal, and Authorize.net. With its pre-built sales funnel templates and landing page builder software, ClickFunnels enables businesses to optimize their marketing efforts and achieve better conversion rates.


Shopify offers a comprehensive analytics platform that businesses can use to monitor their eCommerce store. It allows them to track sales, customer behaviour and website traffic, making it the preferable option for such purposes.

The image below shows how its sales dashboard can efficiently help you manage and track sales.

 Marketing Tools

Furthermore, it offers its own payment processing system, Shopify Payments, along with integrations with other payment gateways like Stripe, PayPal, and Square.

While ClickFunnels focuses on creating high-converting pages and sales funnels, the later one excels in providing a comprehensive store management solution with various integrations and payment gateways.


The Working of ClickFunnels

To begin with Shopify, you first register for an account and then follow a guided setup. The platform offers a selection of professional themes and templates, customizable to fit your brand’s look and feel.


Shopify themes


Shopify’s user-friendly interface, including a drag-and-drop editor, makes managing products straightforward. You can effortlessly add new items, complete with photos, descriptions, and variations like size or colour. Additionally, the platform allows you to set prices, handle inventory, and categorise products for easy browsing. It also includes features for creating discounts and promotional offers to encourage purchases.

Shopify offers a variety of payment options, including Shopify Payments, which simplifies the process by directly integrating payment processing. Additionally, it supports over 100 external payment gateways like PayPal, Apple Pay, and Google Pay, catering to diverse customer preferences.

shopify payments



Key Features of ClickFunnels

ClickFunnels is a powerful platform that offers a variety of key features tailored to help businesses create and manage their sales funnels effectively. Some of these features include pre-built sales funnel templates, a clickfunnels page builder, and email marketing integration. It also offers features like ecommerce coaching, affiliate marketing, and advertising training, included in its customer center section. 

We will scrutinise these features more thoroughly below:

1. Sales Funnel Templates

ClickFunnels offers a wide array of sales funnel templates, including:

– Optin funnels

– Sales funnels

– Webinar funnels

– Membership funnels

– Product launch funnel template

– Upsell funnels

These five pages templates are scientifically proven and designed for creating an effective sales page, perfect for selling products, memberships, courses, ebooks, webinars, and services.

With a wide array of pre-built templates, ClickFunnels provides businesses with the ability to swiftly and conveniently create effective sales funnels, thereby meeting their marketing and business goals too.

2. Landing Page Builder

The ClickFunnels landing page builder offers businesses a comprehensive solution to create high-converting pages that drive sales. It includes:

– User-friendly drag-and-drop editor

– Pre-designed templates

– A/B testing

– Integration with email marketing tools

– Upsell and downsell pages

– Analytics and tracking

– Mobile responsiveness

With these features, you can easily create custom landing pages for your website, blog, or online store, including an optimized checkout page.

The ClickFunnels sales funnel builder is easy to use and provides a range of features to help businesses.

3. Email Marketing Integration

Integrate ClickFunnels with popular email marketing services like Actionetics, AWeber, GetResponse, and Mailchimp. This integration allows businesses to build their email list, run automated email marketing campaigns, and even create their own affiliate programs for their products and services.

ClickFunnels’ smooth integration with email marketing tools assists businesses in effectively communicating with their customers, leading to increased sales.

The Working of Shopify


Once you create an account, you can start building a sales funnel from the ground up. The drag-and-drop editor allows for detailed customization of new sales page, enabling you to add elements like images, videos, or engaging pop-ups directly within the page builder.

Each page of the sales funnel is crafted to navigate visitors through steps leading to a top conversion rate, with sections for gathering contact details or presenting additional offers. Moreover, the layout of sales page is optimised for user engagement, using visually appealing design elements and persuasive calls to action. Analytics tools are integrated to track visitor behaviour, providing valuable and insights for continuous improvement.



Key Features of Shopify Store

Shopify is a popular eCommerce platform that offers a robust set of features to help businesses build and manage their stores online. Some of the site’ key features that make Shopify stand out include an online store builder, an inventory management system, and a wide range of application integrations.

We’ll probe further into these features below:

1. Shopify Store Builder

Shopify provides an effective online store builder that allows users to:

– Create and customise their own store with ease

– Choose from a range of customizable templates and themes

– Access a vast array of applications and plugins to enhance the functionality of their store.

With its user-friendly interface and extensive features, Shopify’s online store builder empowers businesses to create a professional and engaging space that attracts and retains customers.

2. Inventory Management System

Shopify offers a comprehensive inventory management system that includes the following features:

– Real-time inventory tracking

– Inventory adjustment

– Inventory history tracking

– Purchase order management

– Ability to manage inventory across multiple store locations and sales channels.

This powerful system not only helps businesses maintain accurate inventory records but also allows them to make data driven decisions, streamline their operations, and improve customer satisfaction.

3. App Integrations

Shopify supports a wide range of app integrations through its ever-growing Shopify App Store. These apps can help to improve your store’s functionality, add additional features, and streamline your operations. Some of their popular categories include:

– Marketing

– Sales

– Inventory management

– Customer support

– Analytics

Navigating through the Shopify App Store allows you to find and implement integrations that align best with your business needs, thereby boosting the performance and success of your online store.

4. Customer Management System

ClickFunnels offers comprehensive customer management by allowing users to view detailed information about their customers, such as geographical location, email addresses, and purchase histories. This information is pivotal for segmenting customers into different email marketing campaigns, tailored to their behaviours and preferences. In terms of analytics, ClickFunnels doesn’t have built-in features but supports integration with third-party tools like Google Analytics. This integration enables users to gather valuable insights, track customer engagement, and refine their marketing strategies for enhanced sales funnel performance.

Pricing Comparison Between ClickFunnels and Shopify

When it comes to pricing, both ClickFunnels and Shopify offer various plans to cater to different business needs and budgets. Furthermore, both platforms often include free trials or tiered features, allowing businesses to test functionalities before committing to a plan. This flexibility ensures that users can make informed decisions based on their specific marketing strategies and sales goals.


ClickFunnels Pricing Plans


ClickFunnels offers 3 different packages. The Standard package is priced at $97/month and Platinum at $297/month.

Shopify Pricing Plans



Shopify offers 3 tiers: Basic Shopify for USD $29/month, Shopify for USD $79/month, and Advanced Shopify for USD $299/month. This allows users to choose a plan that meets their needs best.

The ideal plan for your business will depend on your business owner specific requirements, the features you need, and your business owner and budget.


Every Shopify plan includes a 14-day free trial. The more expensive plans offer additional features, like extra staff accounts, sophisticated reporting, and reduced transaction fees. Shopify also has an enterprise-grade option, Shopify Plus, starting at $2,000/month. The value for money varies based on your business’s specific requirements and objectives. Shopify tends to be cost-effective for businesses focusing on e-commerce and inventory management, while ClickFunnels is suited for those emphasising sales funnels and marketing campaigns. Choosing the right platform depends on assessing your business needs and budget.

In this comparison, Shopify is considered the winner.


Pros and Cons: ClickFunnels and Shopify

Both ClickFunnels and Shopify should be carefully considered before deciding on the best platform for your business.

While ClickFunnels offers a comprehensive suite of marketing tools and sales funnel creation capabilities, it may require technical expertise and has limited eCommerce features.On the other hand, Shopify is great for building and managing online stores, providing a diverse selection of integrations and payment gateways, but may not offer advanced sales funnel capabilities.


ClickFunnels Pros and Cons

ClickFunnels provides the following advantages for businesses seeking to create and manage their sales funnels effectively:

– User-friendly interface

– Comprehensive platform

– High-converting templates

– Integration options

– Split testing

– Training/support

These advantages make ClickFunnels an attractive option for businesses.

However, ClickFunnels may require technical knowledge to fully utilize its features, and its eCommerce functionality may be limited compared to other platforms like Shopify.

Shopify Pros and Cons

Shopify can help businesses create and manage their online store. It also offers numerous advantages, including:

– Straightforward setup and utilisation

– Mobile-friendliness

– Exceptional marketing and SEO tools

– Security and dependability

– 24/7 customer assistance

However, one of the drawbacks of Shopify is that it may not possess the capability to provide advanced sales funnel features, which could be a limitation for businesses focusing more money more heavily on sales funnel marketing strategies.

Ideal Use Cases: Choosing Between ClickFunnels and Shopify


Shopify for Physical Goods: Shopify excels in online sales of tangible items. Its e-commerce platform is robust, offering comprehensive management tools for a successful store. Ideal for various products, Shopify streamlines the buying process.

ClickFunnels for Digital Products: Specialising in digital products like courses and e-books, ClickFunnels is adept in sales funnels and capturing leads, providing an effective platform for content creators to market and sell their expertise.

Sales Funnel Expertise with ClickFunnels: ClickFunnels stands out in creating efficient sales funnels. It offers tools and pre-made templates for building high-converting sales channels, including integration with email marketing for enhanced customer interaction.


Shopify for Extensive Product Ranges: Managing a broad product catalogue is where Shopify shines. Its platform supports varied product types and sizes, allowing for easy organisation and facilitating customer navigation in large stores.



ClickFunnels and Shopify in 2023: Which is Best for Your Business?

Ultimately, the most suitable platform for your business depends on its individual requirements and objectives. Both ClickFunnels and Shopify offer powerful tools to help businesses reach their goals, but each platform excels in different areas.

In this part, we’ll examine the best scenarios for selecting either ClickFunnels or Shopify, depending on your specific business needs.

When to Choose ClickFunnels?

ClickFunnels is an ideal choice for businesses that want to focus on constructing sales funnels, marketing digital products, and offering consulting services.

With its suite of new heights of features, such as a drag-and-drop page builder, one-click upsells & downsells, opting forms and other order form forms, A/B testing, and follow-up funnels, ClickFunnels enables businesses to optimise their marketing efforts, achieve better conversion rates, and ultimately, drive more sales.

When to Choose Shopify?


Shopify is the optimal choice for businesses seeking to establish an online store. It requires an inventory management system and app integrations. With its user-friendly interface, diverse selection of integrations and payment gateways, and a comprehensive set of store management features, Shopify provides businesses with a powerful platform to build and manage stores, attract and retain new and repeat customers, and, and ultimately, increase sales and grow business.

Shopify’s features make it an ideal choice for businesses of all sizes, from small startups to large enterprises.

ClickFunnels Shopify Integration

Integrating ClickFunnels with a Shopify store can provide several advantages for Shopify store owners in the same niche. These include:

– Creating a dependable and automated sales process

– Linking a product in the store to the service for order fulfilment

– Constructing a sales funnel to reach the appropriate leads

By combining these two platforms, businesses can maximise the benefits and boost their online business performance.



How Utilizing Lead Magnets can Help?

Utilizing a lead magnet within the account menu enhances customer engagement, while the order bump feature significantly boosts average order value. However, it’s crucial to note that this integration might involve an unlisted app due to certain functionalities not directly available within the Shopify coach’s ecosystem.

ClickFunnels Shopify integration offers a transformative approach for e-commerce ventures, where a Shopify coach can be instrumental. This fusion allows businesses to seamlessly connect ClickFunnels to Shopify, creating a synergy that goes beyond a simple integration.

The combined profit potential of this ClickFunnels Shopify integration expands exponentially, improving site performance and empowering users to identify and implement innovative ideas. It’s an opportunity for businesses to explore various applications and their functionalities, ultimately enhancing the overall shopping experience for customers. This integration is not merely about connecting platforms but about amplifying reach, tapping into leads that are cold ones, and uncovering new customers and avenues for growth within the e-commerce landscape.

Before starting the process of integrating your ClickFunnels account with Shopify, you need to:

– Have a Shopify account and at least one product in place.

– Select the desired product using the Product SKU.

– Navigate to the Order Form page and select Products.

– Opt for Add Product on the Product pages.

– Fill out the form with the relevant product details.

– Select Shipping from the Product Settings menu.

– Tick the box that appears before continuing.

– Choose Shopify Account in the Integrations menu.

– Access the Product SKU section.

– Finally, select Create Product to complete the action.

Integrating ClickFunnels with Shopify allows businesses to increase their online store sales, simplify launching a new Shopify product, and achieve greater returns and more sales with minimal effort.

The ClickFunnels Shopify Integration offers a dynamic approach for store owners to connect both platforms and attract repeat customers. During product launches, businesses can effectively target potential customers. Shopify Coaches specializing in this specific platform help businesses align their strategies with their ideas and goals to drive more revenue.

Dropshipping Mistakes: ClickFunnels and Shopify

Dropshipping


When you are using platforms like ClickFunnels and Shopify, common dropshipping mistakes often revolve around the selection of products and the handling of customer service. Entrepreneurs frequently refrain from choosing products without adequate market research, leading to a mismatch between what’s offered and what customers actually want. Additionally, overlooking the importance of a reliable supplier can result in inventory and shipping issues.

On the marketing front, inadequate investment in marketing strategies, or misuse of the tools provided by platforms like Shopify and ClickFunnels, can hamper reach and sales. Equally critical is the neglect of customer service. Poor communication or delayed responses to inquiries can damage reputation and customer trust.

Moreover, failing to understand the software platforms’ capabilities and limitations can lead to ineffective use of their features. Entrepreneurs might not fully leverage Shopify’s ecommerce strengths or ClickFunnels’ funnel optimization, which can lead to underperformance in sales and customer conversion.

Overall, success in dropshipping on these platforms requires a balanced approach to product selection, supplier management, marketing, and customer service, along with a deep understanding of the platform’s features and how to utilise them effectively.


Final Thoughts

In conclusion, both ClickFunnels and Shopify offer powerful tools and features to help businesses expand and succeed in the ever-growing online marketplace. ClickFunnels excels in creating high-converting sales funnels and marketing tools, while Shopify shines as a comprehensive eCommerce platform for building and managing online stores.

ClickFunnels and Shopify experts play a crucial role in guiding store owners about account management, shipping information, and handling physical products, while leveraging lead magnets for customer engagement. Ultimately, the ClickFunnels and Shopify expert integration optimizes sales funnels for increased conversions and revenue and aids businesses in reaching their growth aspirations.

Ultimately, the battle between ClickFunnels and Shopify depends on your specific business needs and objectives. By understanding the core differences, key features, pros and cons, and ideal use cases for each platform, you can make an informed decision and select the best platform to propel your personal or business towards success.


Frequently Asked Questions

Which is better Shopify or ClickFunnels?

Shopify’s comprehensive and customer-centric approach to Search Engine Optimization makes it the better choice for businesses looking to do search engine optimization to increase online visibility of their product or service.

Is Clickfunnels like Shopify?

No, ClickFunnels is not like Shopify since it is specifically designed to help businesses convert more leads into customers, not profit and sell more, whereas Shopify is a comprehensive eCommerce platform with a wide range of features.

Is ClickFunnels good for eCommerce?

Yes, ClickFunnels 2.0 is a great option for eCommerce, boasting plenty of features and tools to help you get your store up and running, build funnels, and even market to your email lists. It has a drag-and-drop builder, customizable templates, and a wide range of integrations with other popular eCommerce platforms. It also offers a range of marketing tools, such as email automation, split testing, and analytics.

Can I integrate ClickFunnels with Shopify?

Yes, you can integrate ClickFunnels with upcoming Shopify product to take advantage of their combined capabilities.

Ready to elevate your e-commerce game? As an expert e-commerce business coach, we specialise in harnessing the power of platforms like the Shopify store and ClickFunnels to skyrocket your online sales. Whether you’re just starting out or looking to optimise your existing store, our tailored, ecommerce business coaching programs can guide you through every step. From crafting high-converting sales funnels with ClickFunnels to maximising the potential of your Shopify store, we’re here to help you unlock your e-commerce success. Don’t miss this chance to transform your online business.

Contact us today and let’s create an e-commerce strategy that sets you apart!

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.

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