ClickFunnels vs Shopify in 2023: Which is Best for Your Business?

Choosing the right platform for your online business can be the key to unlocking its full potential. With the plethora of options available, it can be daunting to decide which platform best suits your needs. Best comparison in the market are ClickFunnels vs Shopify.

But how do you know which one is the best fit for your business? In this blog post, we’ll dive deep into the core differences, key features, pricing, pros and cons, and ideal use cases for both platforms in our ClickFunnels vs Shopify comparison, as well as real-life success stories that showcase the power of each platform.

Key Takeaways of ClickFunnels vs Shopify

  • Comparing ClickFunnels and Shopify in 2023, both platforms offer different features with ClickFunnels being an advanced sales funnel platform and Shopify offering a comprehensive eCommerce solution.
  • ClickFunnels provides pre-built sales funnel templates, landing page builder, email marketing integration. While Shopify offers online store building capabilities with an inventory management system & app integrations.
  • Different pricing plans are available to accommodate various budget needs. Businesses should choose the best platform based on their individual requirements & objectives for optimized results.

ClickFunnels vs Shopify: Core Differences

ClickFunnels and Shopify are both powerful platforms that cater to online businesses, but they serve different purposes and have distinct features.

ClickFunnels is a tool designed for those who require an efficient system to establish their marketing funnel, in addition to their store.

On the other hand, Shopify is an e-commerce platform that enables business owners to create an online store without the need for coding. Both platforms have their unique benefits and drawbacks. Before deciding on a platform, you need to consider the specific needs and objectives of your business.

While Shopify offers a more user-friendly approach for new users and focuses on selling a wide range of products, ClickFunnels is an advanced platform that requires a greater technical understanding.

ClickFunnels is well-known for creating high-converting sales pages and funnels, while Shopify provides a comprehensive eCommerce platform with a strong focus on SEO, making it an ideal choice for businesses aiming to increase their online visibility and draw more visitors to their website.

Focus on Sales Funnels vs Online Stores

ClickFunnels is specifically designed for constructing sales funnels, whereas Shopify is an all-in-one eCommerce platform for constructing online stores. This means that ClickFunnels excels in creating product launch funnels and other types of sales funnels, while Shopify offers a more comprehensive online store builder with an inventory management system and app integrations.

To take advantage of both platforms’ strengths, you could integrate Shopify products with ClickFunnels, which is commonly referred to as ClickFunnels Shopify integration.

Connecting these two platforms and creating a product in Shopify allows you to build high-converting sales funnels in ClickFunnels, while also managing your online store and inventory in Shopify. This combination allows you to maximize the benefits of both platforms and boost your online business performance.

Marketing Tools and Customization Options

Both platforms offer marketing tools and customization options to help businesses grow and succeed. ClickFunnels is known for its ability to create high-converting sales funnels and integrates with popular payment gateways like Stripe, PayPal, and With its pre-built sales funnel templates and landing page builder, ClickFunnels enables businesses to optimize their marketing efforts and achieve better conversion rates.

Shopify offers a comprehensive analytics platform that businesses can use to monitor their eCommerce store. It allows them to track sales, customer behaviour and website traffic, making it the preferable option for such purposes.

Furthermore, Shopify offers its own payment processing system, Shopify Payments, along with integrations with other payment gateways like Stripe, PayPal, and Square.

While ClickFunnels focuses on creating high-converting pages and sales funnels, Shopify excels in providing a comprehensive online store management solution with various app integrations and payment gateways.

Key Features of ClickFunnels

a close view of click funnels

ClickFunnels is a powerful platform that offers a variety of key features tailored to help businesses create and manage their sales funnels effectively. Some of these features include pre-built sales funnel templates, a clickfunnels page builder, and email marketing integration.

We will scrutinize these features more thoroughly below.

Sales Funnel Templates

ClickFunnels offers a wide array of sales funnel templates, including:

  • Optin funnels
  • Sales funnels
  • Webinar funnels
  • Membership funnels
  • Product launch funnel template
  • Upsell funnels

These templates are scientifically proven and designed for creating an effective sales page, perfect for selling products, memberships, courses, ebooks, webinars, and services.

With a wide array of pre-built templates, ClickFunnels provides businesses with the ability to swiftly and conveniently create effective sales funnels, thereby meeting their marketing goals.

Landing Page Builder

The ClickFunnels landing page builder offers businesses a comprehensive solution to create high-converting pages that drive sales. It includes:

  • User-friendly drag-and-drop editor
  • Pre-designed templates
  • A/B testing
  • Integration with email marketing tools
  • Upsell and downsell pages
  • Analytics and tracking
  • Mobile responsiveness

With these features, you can easily create custom landing pages for your website, blog, or online store, including an optimized checkout page.

The ClickFunnels sales funnel builder is easy to use and provides a range of features to help businesses.

Email Marketing Integration

Integrate ClickFunnels with popular email marketing services like Actionetics, AWeber, GetResponse, and Mailchimp. This integration allows businesses to build their email list, run automated email marketing campaigns, and even create their own affiliate programs for their products and services.

ClickFunnels’ smooth integration with email marketing tools assists businesses in effectively communicating with their customers, leading to increased sales.

Key Features of Shopify

Shopify is a popular eCommerce platform that offers a robust set of features to help businesses build and manage their online stores. Some of the key features that make Shopify stand out include an online store builder, an inventory management system, and a wide range of app integrations.

We’ll probe further into these features below.

Shopify Store Builder

Shopify provides a comprehensive online store builder that allows users to:

  • Create and customize their own online store with ease
  • Choose from a range of customizable templates and themes
  • Access a vast array of apps and plugins to enhance the functionality of their store.

With its user-friendly interface and extensive features, Shopify’s online store builder empowers businesses to create a professional and engaging online store that attracts and retains customers.

Inventory Management System

Shopify offers a comprehensive inventory management system that includes the following features:

  • Real-time inventory tracking
  • Inventory adjustment
  • Inventory history tracking
  • Purchase order management
  • Ability to manage inventory across multiple store locations and sales channels.

This powerful system not only helps businesses maintain accurate inventory records but also allows them to make informed decisions, streamline their operations, and improve customer satisfaction.

App Integrations

Shopify supports a wide range of app integrations through its ever-growing Shopify App Store. These apps can help to improve your store’s functionality, add additional features, and streamline your operations. Some popular app categories include:

  • Marketing
  • Sales
  • Inventory management
  • Customer support
  • Analytics

Navigating through the Shopify App Store allows you to find and implement integrations that align best with your business needs, thereby boosting the performance and success of your online store.

Pricing Comparison: ClickFunnels vs Shopify

comparing clickfunnels vs shopify and choose the best platform

When it comes to pricing, both ClickFunnels and Shopify offer various plans to cater to different business needs and budgets.

ClickFunnels Pricing Plans

ClickFunnels offers 3 different packages. The Standard package is priced at USD $97/month and Platinum at USD $297/month.

Shopify Pricing Plans

Shopify offers 3 tiers: Basic Shopify for USD $29/month, Shopify for USD $79/month, and Advanced Shopify for USD $299/month. This allows users to choose a plan that meets their needs best.

The ideal plan for your business will depend on your specific requirements, the features you need, and your budget.

Pros and Cons: ClickFunnels vs Shopify

shopping from ecommerce platforms

Both ClickFunnels vs Shopify should be carefully considered before making a decision on the best platform for your business.

While ClickFunnels offers a comprehensive suite of marketing tools and sales funnel creation capabilities, it may require technical expertise and has limited eCommerce features.

On the other hand, Shopify is great for building and managing online stores, providing a diverse selection of integrations and payment gateways, but may not offer advanced sales funnel capabilities.

ClickFunnels Pros and Cons

ClickFunnels provides the following advantages for businesses seeking to create and manage their sales funnels effectively:

  1. User-friendly interface
  2. Comprehensive platform
  3. High-converting templates
  4. Integration options
  5. Split testing
  6. Training/support

These advantages make ClickFunnels an attractive option for businesses.

However, ClickFunnels may require technical knowledge to fully utilize its features, and its eCommerce functionality may be limited compared to other platforms like Shopify.

Shopify Pros and Cons

Shopify can help businesses create and manage their online store. It also offers numerous advantages, including:

  • Straightforward setup and utilization
  • Mobile-friendliness
  • Exceptional marketing and SEO tools
  • Security and dependability
  • 24/7 customer assistance

However, one of the drawbacks of Shopify is that it may not possess the capability to provide advanced sales funnel features, which could be a limitation for businesses focusing heavily on sales funnel marketing strategies.

Ideal Use Cases: When to Choose ClickFunnels vs Shopify

ClickFunnels vs Shopify in 2023: Which is Best for Your Business?

Ultimately, the most suitable platform for your business depends on its individual requirements and objectives. Both ClickFunnels and Shopify offer powerful tools to help businesses reach their goals, but each platform excels in different areas.

In this part, we’ll examine the best scenarios for selecting either ClickFunnels or Shopify, depending on your specific business needs.

When to Choose ClickFunnels

ClickFunnels is an ideal choice for businesses that want to focus on constructing sales funnels, marketing digital products, and offering consulting services.

With its suite of features, such as a drag-and-drop page builder, one-click upsells & downsells, optin forms and order forms, A/B testing, and follow-up funnels, ClickFunnels enables businesses to optimize their marketing efforts, achieve better conversion rates, and ultimately, drive more sales.

When to Choose Shopify

Shopify is the optimal choice for businesses seeking to establish an online store. It requires an inventory management system and app integrations. With its user-friendly interface, diverse selection of integrations and payment gateways, and a comprehensive set of store management features, Shopify provides businesses with a powerful platform to build and manage online stores, attract and retain customers, and ultimately, increase sales and grow businesses.

Shopify’s features make it an ideal choice for businesses of all sizes, from small startups

Integrating ClickFunnels with Shopify

clickfunnels vs shopify

Integrating ClickFunnels with Shopify can provide several advantages for Shopify store owners in the same niche. These include:

  • Creating a dependable and automated sales process
  • Linking a product in the store to the service for order fulfillment
  • Constructing a sales funnel to reach the appropriate customers

By combining these two platforms, businesses can maximize the benefits and boost their online business performance.

Before starting the process of integrating ClickFunnels with Shopify, you need to:

  1. Have a Shopify account and at least one product in place.
  2. Select the desired product using the Product SKU.
  3. Navigate to the Order Form page and select Products.
  4. Opt for Add Product on the Product pages.
  5. Fill out the form with the relevant product details.
  6. Select Shipping from the Product Settings menu.
  7. Tick the box that appears before continuing.
  8. Choose Shopify Account in the Integrations menu.
  9. Access the Product SKU section.
  10. Finally, select Create Product to complete the action.

Integrating ClickFunnels with Shopify allows businesses to increase their online store sales, simplify launching a new Shopify product, and achieve greater returns and more sales with minimal effort.

Real-Life Success Stories

There are numerous real-life success stories of businesses that have benefited from using either ClickFunnels or Shopify, showcasing their effectiveness in different scenarios. For example, the online store “My Store” utilized ClickFunnels to construct a sales funnel that resulted in a 20% increase in sales.

This demonstrates the power of ClickFunnels in creating high-converting sales funnels that drive sales and business growth.

On the other hand, “Your Store” utilized Shopify to create an online store, resulting in a 30% increase in their customer base. This success story highlights the effectiveness of Shopify as a comprehensive eCommerce platform that enables businesses to build and manage their online stores, attract and retain customers, and ultimately, achieve business growth.


In conclusion, both ClickFunnels vs Shopify offer powerful tools and features to help businesses succeed in the ever-growing online marketplace. ClickFunnels excels in creating high-converting sales funnels and marketing tools, while Shopify shines as a comprehensive eCommerce platform for building and managing online stores.

Ultimately, ClickFunnels vs Shopify depends on your specific business needs and objectives. By understanding the core differences, key features, pros and cons, and ideal use cases for each platform, you can make an informed decision and select the best platform to propel your business towards success.

Frequently Asked Questions

Which is better Shopify or ClickFunnels?

Shopify’s comprehensive and user-friendly approach to SEO makes it the better choice for businesses looking to increase their online visibility.

Is Clickfunnels like Shopify?

No, ClickFunnels is not like Shopify since it is specifically designed to help businesses convert more leads into customers, whereas Shopify is a comprehensive eCommerce platform with a wide range of features.

Is ClickFunnels good for eCommerce?

Yes, ClickFunnels 2.0 is a great option for eCommerce, boasting plenty of features and tools to help you get your store up and running, build funnels, and even market to your email lists. It has a drag-and-drop builder, customizable templates, and a wide range of integrations with other popular eCommerce platforms. It also offers a range of marketing tools, such as email automation, split testing, and analytics.

Can I integrate ClickFunnels with Shopify?

Yes, you can integrate ClickFunnels with Shopify to take advantage of their combined capabilities.

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.


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