Making money with an online store in the digital world comes down to a few key components. Firstly, you need to have products that people want to buy. The other very important part you need is the customers who will purchase them, otherwise known as Traffic.
Getting buyers to your online store happens when you have the right channels set up for visibility and conversion. If you’ve been noticing that store visits (and sales) are low then you may be missing the mark in directing people to your store. Keep reading for these 7 tips on how to increase traffic to your eCommerce website.
What Is Traffic And Why Is It Important?
Traffic refers to the flow of visitors that come to your online store. Online traffic can be looked at similarly to foot traffic with brick-and-mortar shops. The difference is that with virtual storefronts, you actually have more control and leverage over getting customers to your business.
Driving traffic is an essential part of any digital marketing strategy because it is a key step in the process of converting website visitors. Without people actually landing on your business website, you won’t have the chance to generate revenue.
Luckily there are proven methods that you can implement to help you drive and manage more traffic. Read on to learn more about how to increase traffic to your eCommerce website.
1. Identify And Target the Right Audience
Before you get too deep in testing out different techniques for developing traffic ninja skills, you should first make sure that you’ve identified the people you want to target accurately. Knowing and understanding your target audience is a significant part of increasing conversions because no matter how many people land on your website, only the ones who want or need what you offer will purchase buy from you.
If you want to get a deeper grasp on who your ideal customer is start with performing market research. Most people have a good idea of demographics for their audience, such as age, location, occupation, etc. However, if you really want to convert leads to customers, you have to know what makes them decide to spend their money─ the answer lies in their psychographics.
When you study psychographics you’ll get more insight on buyer pain points, interests, needs, desires, behaviours, etc. These details can help you build out buyer personas for your digital marketing strategy that guide your targeting. Remember, you can’t speak to everyone when it comes to marketing so focus on the people who are already aligned with what you offer.
2. Make Your Website SEO Optimized
One thing that you can’t bypass as an online business owner in the age of the internet is Google (and other search engines). Making sure that your site is search engine optimized improves the performance and is vital for driving organic traffic. If we refer back to our brick-and-mortar example, organic traffic would be like the people who came to a mall or plaza looking for a solution you sold and found your store.
There are a few different things you can do to make sure your website is SEO optimized. Here’s a quick list of tasks to check off:
- Use proper tools to help you choose the right keywords
- Optimize on-page SEO (metatags, headlines, URL slugs, etc)
- Produce high-quality long-form content
- Make sure photos have specifically named files and captions (meaning don’t just upload a visual and leave the filename as “img2846”)
Write copy on your marketing eCommerce websites that focus on clarity over cleverness. If visitors find you in a Google search, you want them to know exactly what you do right away. This is the same for when they visit your site─ don’t sacrifice a clear understanding of your company and products for cute copywriting (this doesn’t mean you can’t be creative).
3. Harness The Power of Blogging
4. Use eCommerce Optimized Instagram Features
Social media is home to some of the world’s largest companies. 97% of Fortune 500 companies use social media to connect with new and existing customers. This means that you can find success too utilizing the same free tools.
For starters, most social media platforms have integrated tools that make selling online a lot more seamless. Instagram, in particular, have upgraded a lot of features in the past decade to reflect this. For instance, companies can set up a business profile that allows users to browse products without leaving the app.
There are other great social media marketing features like this all-around platform that you can take advantage of to help break the code on how to increase traffic to your eCommerce website.
- Check out these eCommerce-friendly Instagram tools:
- Clickable link in bio
- Realtime selling directly from Instagram Live (think QVC and HSN)
- Aesthetically-driven shoppable posts
- Direct links via Stories
- Influencer tagging
- Searchable hashtags and targeted explore pages
All of these features come together to create a better customer experience for your brand to encourage people to check out your website. Don’t skip out on leveraging the app as a traffic source because your target audience may already be hanging out there and being visible is the perfect way to connect with them. Pair CTAs (call-to-action) with these tools to direct people to where you want them to go.
5. Identify Unique Selling Proposition
You may have run into the issue of people visiting your eCommerce store but ultimately choosing to buy from your competitor. This could be because you haven’t established what makes your products the best option.
Your unique selling proposition, or a unique irresistible offer, is a statement that clearly describes the benefits and value you offer your customers. It should be crafted in a way that sets you apart from others in the industry. You can drive more traffic by making sure that you state this on your website (preferably at the top) and all traffic sources.
6. Run Facebook Ads
7. Always Check Website Speed
Page loading time is one of the main factors that affect website bounce rates. One study showed that conversion rates decreased by 25% when load time went over just an extra second.
The reality is that technology has given us a lot of immediate results and on-demand experiences. So if your eCommerce site is taking too long to load, most visitors will leave before they ever make a purchase.
You can keep potential customers on a page longer by improving website performance. Here are some tips for making your website speed better:
- Use tools to test speed regularly
- Upload images that aren’t too large
- Compress files
- Utilize plugins that optimize page speed
Focusing on saving bandwidth by skipping out on unnecessary add-ons. Also, make sure you have a mobile-friendly website that works well on all devices.
Learn How To Get Highly Converting Traffic to Your Store And Turn Your Average eCommerce Store Into A Profitable Lasting Business
Figuring out how to increase traffic to your eCommerce website can seem daunting when you’re in the midst of the issue. But just a few small tweaks and attention to detail can put you back on track for an influx of visitors.
No matter which methods you choose, being consistent in your efforts is the most important part. If you’re looking to increase sales and profits in your eCommerce store, you’ve come to the right place. Check out my free training on how to do that.
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