7 Fatal Mistakes Killing Your Shopify Dropshipping Business

Sep 7, 2023

Starting an online business, especially a dropshipping business, may seem like a straightforward path to a profitable business. However, pitfalls abound, and many entrepreneurs fall into traps that stop them dead in their tracks. In this post, we’ll explore seven costly mistakes in dropshipping business ideas and how to avoid them.

Profitable Dropshipping Business

If you’re new to the term, dropshipping is a business model that allows you to sell products directly to customers without holding inventory. In this low-risk model, you essentially act as a middleman: you list products on your e-commerce store, and when a customer makes a purchase, your supplier ships the product directly to the customer.

You don’t need to stock items or handle shipping, which gives you the flexibility to focus on marketing and customer service. This model often leads to better profit margins, as you only buy the product from the supplier when you make a sale online.

Products To Sell

One of the best parts about starting a dropshipping business is the room for creativity. You can explore various dropshipping business ideas until you find your niche market. For instance, you could focus on selling eco-friendly products, tech gadgets, or even specialty foods.

The key is to do some market research to identify what’s in demand and what fits your interests. By zeroing in on a specific product category or target audience, you can craft a unique marketing strategy that distinguishes your online business from competitors. The dropshipping business model allows you to experiment easily, so don’t be afraid to pivot or expand your offerings as you learn more about your customer base.

But without further adieu, let’s focus on 7 deadly mistakes that could be killing your dropshipping business.

Mistake 1: Lack of Product Congruency

Selling random dropshipping products, from sunglasses to pet items, might seem like a great market research strategy. However, it leads to a lack of branding and makes your e-commerce store appear cheap. Solution: Focus on a niche market or ensure your general store has a common theme, like ‘Products Every Mom Needs.’

Mistake 2: Missing Essential Web Pages

Ever wonder why your online business isn’t building trust with potential customers? A lack of a homepage or ‘About Us’ page may be the culprit. Google may even label your site as a scam, making organic traffic nearly impossible. Solution: Create essential web pages to boost credibility.

Mistake 3: Pricing and Upsell Strategy

When your dropshipping products are too cheap, you’re basically paying people to take them off your shelves. Your average order value (AOV) will be so low that you’ll struggle to make a profit. Solution: Develop collections with complementary products and offer in-cart upsells. This not only improves your AOV but also elevates your marketing strategy.

Mistake 4: Poor Shipping Information

In the age of Amazon Prime, customers want to know exactly when they’ll receive their orders. Vague shipping timelines will make customers abandon their carts. Solution: Provide clear, trustworthy shipping information.

Mistake 5: Inadequate Product Pages

If your product pages look like low-quality Amazon listings, you’re losing trust and money. Solution: Use high-quality images, maintain a consistent style, and add customer reviews to foster trust.

Mistake 6: Lack of Mobile Optimization

Is dropshipping dead for stores that aren’t mobile-optimized? Not entirely, but you’re leaving money on the table. Solution: Use developer tools to preview your store on different mobile devices and ensure key elements like the “Buy Now” button are easily accessible.

Mistake 7: Neglecting Email Marketing

Thinking of a long-term profitable business model in dropshipping? Then ignoring email marketing is a huge blunder. Solution: Start collecting email addresses from day one and leverage them for future marketing campaigns. This is a key step for any online business, not just for dropshipping for dummies.


All of these mistakes serve as hurdles to turning your Shopify store into a profitable online business. By understanding these issues, performing thorough market research, and applying a robust marketing strategy, you’re setting yourself up for success.

Now, to answer the looming question—Is dropshipping dead? No. But to keep it alive and profitable, you need to work smart, not hard.

Silvia Myers

Silvia Myers

Traffic Ninja & eCommerce Coach

Silvia is co-founder of Traffic Ninjas, teaching product makers and brand builders how to sell their incredible products online without having to discount or spend their hard-earned cash on things that don’t work.

Together with her husband and co-founder, Kristen, Traffic Ninjas equip eCommerce stores with an underground Ninja method specifically designed for small business owners, teaching them how to be profitable and sustainable and actually earn an income from selling their products online.

The Traffic Ninjas community has grown from Sydney, Australia to 35+ countries around the world with small business owners achieving amazing results.


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